Bookmark Printing for Successful Publicity Campaign

The goal of every publicity campaign is to achieve success. It is even more appreciated if the marketing campaign is performed with minimum investment. Bookmark printing qualifies in this respect as a most acceptable marketing tool for creating successful publicity campaigns for any kind of business. Your customers are impressed in a normal way, which is obvious in the positive results. The particular marketing device serves two purposes if you are capable of creating dignified printing materials. It is treated as an asset and also serves as a constant reminder about your product or services to the prospective customer. It is specifically suitable for the entrepreneur who is running the business with a tight budget and intends to start an effective marketing campaign, which is a common approach in the present financial climate. In such situation, you can very well choose bookmark printing as the safest method to make the publicity campaign for your products or services.

Please bear it in mind that the effectiveness of any marketing program does not always depend on the amount of investment, but on the innovative character and the expertise of the marketing strategy. You can also mange the promotional campaign with a meager budget and win over the competitive market. You should follow certain tips in this matter to make the best of the activity to achieve real benefit in the business.

The bookmark should stand out as something fresh with an individual impression to draw attention of customers. It will be retained by recipients when the material is novel in design. You can take the support of different sizes or shapes in the bookmark printing process. An unusual shape catches the attention of customers by using the element of surprise and you are able to gain maximum acceptance of the printing material. You reach target customers very easily with the introduction of unique size or shape of the commodity.

Content is an important part, which should be catchy. Sometimes, a teaser works wonder with the minds of people and can be a great help in the approach. Long paragraphs in the copy should be avoided and instead give something for readers to enquire further about the product from you.

You should involve the support of an elegant printing company online to ensure quality of the printing job. It should be an expert display and should reflect the status of the company to produce expected impression. A sturdy bookmark ensures continuous use of the material over a considerable period of time and works as a constant remainder for your products and services. In this manner, you achieve a successful publicly campaign if you incorporate all these elements in the bookmark printing job

Useful Tips on Performing Effective Bookmark Printing

Bookmark printing is probably the most effective way to make your business popular among prospective buyers. These tags not only enhance the image of your business but also help you to win your customer’s confidence. They make your marketing campaigns simple, effective and economical. In the past, most businesses kept away from advertising their brands due to high cost of creating adverts. It was extremely expensive to create a TV commercial. However, with the discovery of bookmarks, business marketing has become easy and enjoyable. You can therefore make your brands known to your target customers without any financial strain.

However, the success of your bookmarks depends on how well you can print them. In any case, every customer wants to get a beautiful and professionally designed tag. They need to feel proud when removing the tag in front of their colleagues. That is why you need to take your time to learn how effective bookmark printing should be done. Luckily, there are numerous sources of information that can give you tips on how to create the best business tags. Nevertheless, there are several important considerations that you should take into account whenever you are planning to print your bookmarks.

Remember, learning how to design your own tags can help you to make enough savings on your projects since you won’t have to hire a professional designer to do it for you. Here are some of the most important considerations that you should keep in mind whenever you are printing your bookmarks:

• Copy: Ensure that your copies are short and precise. This enables your customers to understand your message immediately. It is appropriate to ensure that your copies are in a similar tone with your other promotion materials. This requires a lot of creativity and attention to detail.

• Shape: Try your best to come up with a shape that is unique and attractive. However, make sure to pick a shape that enhances the image of your industry. A good shape should capture the attention of viewer at first sight. Also, ensure that the shape of your bookmarks send the correct message about your business.

• Colors: Ensure that the colors you pick for your copies are inline with the current branding of your products. This means that the colors you go for should only reflect the image of your business. You can use similar variants, but different tones. This is effective in merging the brand.

Make Money on the Web – 3 Basic Principles If You Want to Be Successful – You Don’t Want to Miss It!

To make money on the web it is absolutely necessary that you get your head right even before you start your journey or you will be on for a bumpy right. Being successful at internet marketing is one of the most fantastic things that can ever happen in your entire life, but as you may already know, most of the newbie’s never get to make a penny online.

Making money on the web is not difficult at all, certainly it is not rocket science, and absolutely anyone can be able to succeed online if they follow some simple, yet almost always overlook principles of online marketing. It is not about a technique or strategy but about on how to approach the concept as a whole.

I will overview the 3 basic principles that I personally believe you must stay focus on if you want to make money on the web:

Pick the right system to follow.

Obviously you must get your hand in a sound study course or follow your own mentor in order to be successful online. You will not succeed on the online world with free information from the web. You need to make sure you pick a reliable program that will guarantee your success. This is usually one of the hardest thing to do due to the hundreds different offers you will find available online.

Make sure you pick the right system and stay away of scams like; make money on survey, Shop to earn programs, MLM Systems, etc. And, at least in the first 6 months, stay away of strategies like CPA, Google Adwords, PPC among other complicated systems. Money can be made in those areas but it is certainly not appropriate for beginners.

Focus on one system only.

This may sound simple but believe me, it is actually one of the most difficult things to do. First, when you start online you want to make money fast and if after sometime you don’t see money coming your way you’re first impulse will be to quit. It happened to me and it is one of the reasons that most people fail to make money o the web.

In order to make money on the web you have to focus totally and dedicate a certain amount of time and effort to any strategy or method you pick. To make any system work you must put about 100 hours before you start to see any real results.

Don’t get overwhelmed with information.

As you go along with your new venture, you will definitively receive in your mailbox hundreds of different offers to make money on the web. You will be reading about new ways to make money online, and the most fantastic sales letter about the latest thing to make tons of money on the internet.

You must avoid the temptation of trying new thing or move to a different system or strategy; this is recipe for disaster. You will eventually get information overload which will lead to what is called in the online world as ‘Analysis Paralysis’ where you have so much stuff in your head to be able to concentrate in one system effectively.

You must stay focus in these basic principles if you want to be successful online; it is that simple.

Web 2.0 Technologies – Explore The Difference Between Social Networking, Media & Bookmarking

Today, we are all living in a wired or digital world. The boundaries, borders, barriers no longer exist. The buzz word is global village. We can talk to people, send messages to them and get replies within seconds. All this is possible through the internet or ‘Web’. The ‘Web’ world has entered into the second phase today. Before we talk about web 2.0 technologies, let us know the difference between web 1.0 & web 2.0 technologies.

Web 1.0 technology: In Web1.0 technology, there is no user generated content. It is only 1 way communication. Literally every company, firm or organization in this digitized world has a web presence in form of website reflecting everything associated with their organizations. Let me explain this by citing an example of hostelworld When a user visits hostelworld website, what does he look at?

We come to know about the company profile i.e. mission, vision, company values, manpower, and about their core strength. And also about their products, services and solutions offered to their clients. In case, if we want to give our feedback about their website or any comments, we have to either use email, phone, fax or their contact form. So here, there is no interaction of the users with the other people around the world, but only with hostelworld.

Some of the examples of web 1.0 technologies in use are email, phone, fax, registration page and contact form.

Web 2.0 technologies: Web 2.0 is nothing but, empowering the user to express his views, concept, perception and perspective. Earlier, there were very few writers who created web pages for a large number of readers, or masses to read through. And, one had to only depend on such expert sources for getting the required information. In this new world, the internet becomes a platform for self-expression and education that anyone one can use on their own without taking an expert’s help. You do not need to depend on anyone now.

Web 2.0 refers to the second generation of the web, where the content is user generated which gives people the tools to become creators and publishers. Here, there is a two way interaction among all the users. Web 2.0 is a transformative force that’s prompting companies across all industries to do business in a new way, in a better way characterized by user participation, openness, and network effects. We are no longer just looking to the same old sources for information. Now we’re looking to a new set of tools to aggregate and remix micro content in new and useful ways to make it far easier for the end user, i.e ‘You’. Web 1.0 was about them, Web 2.0 is about us.

Some of the Web 2.0 websites include Myspace, Wikipedia, Flickr, YouTube and Digg.

Different types of Web 2.0 Technologies used in the Present Scenario

1. Social Networking

2. Social Media

3. Social Bookmarking

Social Networking: A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of relations, such as values, visions, idea, financial exchange, and friends etc.

In its simplest form, a social network is a map of all of the relevant ties between the nodes being studied. The existing social networking sites are fantastic as they allow sharing of content between 2 or more users.

But, according to some people these social networking websites are restrictive, as they put the users under certain limitations. They are not very flexible. Many of these new online communities cater only to specific interests. E.g.,, and

On the whole, social networking sites do allow uploading of user generated content, and sharing of content between multiple users across the world with the similar interests or with a different interest altogether. Some of the popular social networking websites on the internet are: My space, Facebook, Friendster, Live Journal, Orkut, hi5 and WAYN.

Social Media: Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves. They are works of user generated video, audio, text or multimedia that are published and shared in a social environment such as a blog, wiki, or a video hosting website. These social media websites do not allow user interaction with the world the way social networking sites do. The social media sites let us interact with the world by only giving web space to us within their website for sharing comments, views or new feature requests. Some of the social media websites are My Space, Squidoo, Digg, Mashable, You tube, Flickr, Wikipedia and Miniclip.

Social Bookmarking: As the term denotes, bookmarking is nothing but storing our favorites at a particular place so that it is easy for us to look for the required information rather than waste our time searching for it. Social bookmarking is a way for internet users to store, classify, share and search Internet bookmarks. So, there are certain websites which help us in this concept like Delicious, Digg, Spurl and Magnolia to name a few.

On a social bookmarking system or network, users store lists of Internet resources that they find useful. These lists can be accessible to the public by users of a specific network or website. Other users with similar interests can view the links by topic, category, tags, or even randomly. These social bookmarking sites give space to the user for bookmarking their favorites in these websites. You can further add information like your company profile, images to the space provided to you. You may now ask how you are benefited by such kind of bookmarking websites? Such social bookmarking sites help us in two ways:

1. These bookmarking websites give us web space to add our long list of favourites.

2. They also help in giving backlinks to our website by the number of visitors who visit these social bookmarking websites.

Now, this explanation above would have given a certain idea as to what is the difference between Social Networking, Media & Social bookmarking.

Sports Handicapping and Money Management – Part 3

Applying the same investment principles as detailed in our previous article, Sports Handicapping And Money Management – Part 2, to our remaining sports picks which have a slightly lower (but still profitable) winning expectation, we have developed a Money Play STAR SELECTION RATING SYSTEM with corresponding “Peak Profit Percentages”.


Money Play – PPP
7 STARS – 5%
6 1/2 STARS – 4.75%
6 STARS – 4.5%
5 1/2 STARS – 4.25%
5 STARS – 4%
4 1/2 STARS – 3.75%
4 STARS – 3.5%
3 1/2 STARS – 3.25%
3 STARS – 3%
2 1/2 STARS – 2.75%
2 STARS – 2.5%
1 1/2 STAR – 2.25%
1 STAR – 2%

On days with a very limited schedule we will usually at least offer an Opinion Selection sports pick with the usual comprehensive sports handicapping information, analysis, and advice if no investment opportunities are rated high enough to be a STAR SELECTION. These are recreational wagers on marginal games; therefore, no more than 1% of current bankroll should be wagered on any such contest. Opinion Selections do not count as official selections and can certainly passed on altogether.

Other “advisors”, oblivious to the Peak Profit Percentage principle, contend that only 1% should ever be wagered on any game, and that anything more than that is much too risky. We simply refer them to the laws of mathematics.

For example, wagering 5% per event on the 7 STAR SELECTIONS will only be a losing proposition if their winning percentage slides down to 53%, at which point a starting bankroll of $1000 would still only be trimmed by $70 after 100 wagers. Placing 1% wagers against a starting bankroll of $1000 with a 53% winning percentage would show a profit of only $8 after 100 events. This is just not enough of a difference to warrant nothing but 1% wagers, especially considering the upside of higher winning percentages with higher percent wagers.

A winning percentage of 52.5% or less will not show a profit regardless of how small the bankroll percent wagered is, so we find that there is no overall advantage of risking just 1% on every game. This is the comprehensive and analytical manner in which we narrowed the recommended investment amounts for our Money Plays to 2-5% of current bankroll.

Obviously it would be most profitable for every game to rate highly enough to be a 7 STAR SELECTION and wagered accordingly; however, this is not the reality in handicapping sports. Actually, only a few opportunities are ideal enough to earn that distinction, and only playing such contests would not offer the best potential for long-term monetary gains. Profitability in sports handicapping and investing is realized through the consistent and constant compounding of modest gains, not via a high winning percentage over a few games.

One difference between the card game scenario described in our previous article (Sports Handicapping And Money Management – Part 3) and sports wagering is that while there was only one betting event at a time at the card table, there will quite often be multiple sports investment opportunities available at the same time. We’ll offer a fascinating study on this in our next article, Sports Handicapping And Money Management – Part 4.